• Categories

  • Advertisements

Top 10 social media platforms for Travel companies…

Wanted to write this for some time now; as I see a lot of activity & innovative use of Software & Web Technologies

in the Travel market.  So listing the top 10 social media platforms Travel companies should be  seriously looking at …

1. Be there when prospective customers search

The obvious – SEO & PPV on search engines like Google, Yahoo, Bing

Auction sites – Priceline, Hotwire, Ebay

2. Reach out to your customers

During Emergencies (like the recent volcanic ash) or to fill up last minute beds / seats

Using – Twitter, Instant Messengers, SMS

3. Show everyone how good you are

Video clips of your new facilities, upgrades etc. on Travelistic, Youtube, Vimeo

PPV & PPC on online community sites – Linkedin, Facebook, Flickr

Blogs & Posts on Travel sites like Travelblog, Virtualtourist, Travelpost

4. Word of mouth

Distribute good feedback from your customers to attract new ones onto some of the platforms (mentioned above)

Look to improve current operations & remove bottlenecks from negative feedback

5. Bring your customers together

Man (and Woman) is a social animal and wants to belong to a community

Create groups in Facebook, Myspace, Bebo, …

6. Being available at their beck and call

Get into Mobile Applications – Iphone, Blackberry , Android & Symbian

(especially Android Froyo & Iphone OS4 as that’s headed into peoples living room through the TV)

7. Know what your customer wants to do

Even before they visit your competitors site

Tap into existing Trip planning applications – Tripit, flip.to, Worldmate

8. Know where your customer is

So that you can cross & up sell to increase ancillary revenue

Location based services – Gowalla, Foursquare, Whrrl

9. What does all this mean ?

Harnessing Business Intelligence out of Social Media – Autonomy

10. Future proof yourself

Gear up for Web 3.0 (the semantic web)

And if you still think all this isn’t for you; remember your competition is already planning some of this &

might spring a nasty surprise 🙂


Visible Technologies Expands International Presence

Visible Technologies, a leading provider of social media monitoring and engagement solutions, today established its European headquarters in London. This will enable Visible Technologies to better serve the needs of top European brands wanting to define and execute their enterprise social media strategy. With more than 60 per cent of Europeans engaging in social media on a regular basis, it is now more important than ever for companies to listen and have a conversation with their audiences online.

Visible Technologies helps leading global brands such as Autodesk, Microsoft and Xerox listen, engage and build relationships with their customers via social media. Visible Technologies delivers a full suite of solutions to enable companies and individuals to proactively manage social media conversations that influence public perceptions of their brand. Its feature-rich solutions enable multiple departments, from public relations and advertising to product marketing and customer services, to engage with online channels.

“We have seen tremendous momentum for our solutions in the US and recognise the significant opportunity in Europe to help companies build their brand online by monitoring and engaging with social media conversations,” said Dan Vetras, chief executive officer, Visible Technologies. “Our proven solution, along with the expertise of our UK leadership team, positions us for strong growth in this market.”

Leading Visible Technologies’ European operation is Craig Gordon, managing director, EMEA, supported by Andrew Grill, UK head of sales and business development. The new European executive team brings with it more than 30 years combined international technology and business management experience. Gordon has deep customer relationship management (CRM) expertise, having led European operations for CRM software company Talisma Group, as well as Redwood, and McLaren Software. Grill, a digital strategist and evangelist, was among the first active advocates of using social media tools for brand development in companies such as Telstra and Optus. With his depth of experience, he is also well-connected to leading advertising agencies across Europe.